cover image: Letter from Mark H. McCormack to Tony O'Reilly

20.500.12592/5rcr87

Letter from Mark H. McCormack to Tony O'Reilly

1992

Letter to A.J.F. O'Reilly discussing marketing and advertising for the Wimbledon Highlights project in Zimbabwe. He includes an overview of they did for H.J. Heinz Co. during 1992 and then referenced what they would like to do in 1993. Attached are production stills that give examples of how McCormack would like to 'burn' the Heinz Logo onto the screen during biographies and seed listings.
advertising business planning h. j. heinz company logos (symbols) television commercials--zimbabwe

Authors

McCormack, Mark H, O'Reilly, Tony, 1936

Collection
Mark H. McCormack Papers
Format
Correspondence Manuscripts
Pages
3 p.
Place Discussed
Zimbabwe
Provider
Digital Commonwealth
Published in
Zimbabwe
Reference
Local other: mums700-b0021-f018-i0031
Rights
Contact host institution for more information. Requests to publish, redistribute, or replicate this material should be addressed to Special Collections and University Archives, University of Massachusetts Amherst Libraries.
Source
Digital Public Library of America https://dp.la/item/83f2c8a864c98743af872afe5a0d873c

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