This article analyses the application of radio in rural development by nonbroadcast professionals in Swaziland. The author discusses (i) the history of radio programming by non-broadcast professionals: (ii) organization and training of non-broadcast professionals; (iii) the relationship between nonbroadcast professionals and their audiences: (iv) production processes of development programmes; and (v) topics covered as development programmes. The author concludes that Swaziland needs trained content specialists who understand the audience's technical requirements for programme production.
Authors
- Collection
- Africa Media Review
- Contributor
- Institute for Communication Development and Research (African Council on Communication Education) African Council on Communication Education
- Place Discussed
- Eswatini
- Provider
- Michigan Service Hub
- Published in
- Eswatini
- Rights
- In Copyright
- Source
- Digital Public Library of America https://dp.la/item/77e067de0f1c197d965f9841170ef6b9
