Political communications

This paper examines mass media bias in Nigerian political communications. It argues that ownership of the mass media in Nigeria tends to determine how they are used for political communications in the country. Other factors, such as ethnicity, religion, literacy, language of communication, legal limitations, political and socio-economic conditions, are also considered. The paper maintains, however, that the fact of ownership is not only the key which determines how the mass media are used for moulding the citizen's perception of political reality in the country, but that it is also a more precise means of understanding and investigating the role of the press in political stability or instability, national integration or disintegration. It concludes that as Nigeria approaches a third attempt at democratic rule in socio-economic conditions which are less propitious than in the past, there is a need for the Nigerian mass media to operate in a way which contributes to national integration. It suggests the need to restructure the media ownership pattern and to establish a Nigerian Media Advisory Council.