This paper directs its attention on information campaign effectiveness. It examines some theoretical and practical considerations that should be taken into account in planning and executing public englightenment campaigns in Nigeria and other developing countries and offers a multimedia model for more effective information campaigns in these areas. According to the model, well prepared and packaged information campaign messages should flow from the information campaign headquarters to the mass media and the interpersonal and group communication channels, and through these channels to the target audiences with continual monitoring and evaluation by campaign officials. The suggested model is diagramatically provided.
Authors
- Collection
- Africa Media Review
- Contributor
- Institute for Communication Development and Research (African Council on Communication Education) African Council on Communication Education
- Place Discussed
- Africa Nigeria
- Provider
- Michigan Service Hub
- Published in
- Nigeria
- Rights
- In Copyright
- Source
- Digital Public Library of America https://dp.la/item/3608dd36de0558172dc46723b21c9021