Relationship between gender and self-perceived communicator style in the Nigerian cultural context

This study assesses if gender has any influence on how Nigerian males and females perceive their communication styles. Using Norton's (1978) instrument of communicator style to collect the data, it attempts to answer three research questions, namely: (1) Will physical gender affect self-reported communicator style in the Nigerian environment? (2) What variable or combination of variables best predicts a good and effective Nigerian communicator? and (3) What type of inter-relationship exists between the variables of communicator style construct? It found no significant gender influence on self-reported communication style of Nigerians, unlike the findings of Montgomery and Norton (1981) among North Americans. It also found that friendly style was the best predictor of a good Nigerian communicator.