The role of Radio Tanzania Dar es Salaam in mobilising the masses

Tanzanians are turning inward now after dismantling most of the barriers to development colonial mentality, colonial regimes in the neighbourhood, illiteracy and poor health. The rallying cry now is increased economic output through self-reliance. Radio Tanzania Dar es Salaam (RTD), as a medium of mass communication and mobilization, will have to get closer to the grassroots people, either on a social basis, which is possible now, or it will have to introduce smaller community-based stations which would have greater mobilizing power than any other establishment.